Big user data
In the digital world, users interact with a large offering of services through different devices and media. Interaction has thus become richer, but also more complex and fragmented. We address this challenge by a novel integrative ‚big data‘ approach to user modeling that spans across different channels and touch points (e.g. web, TV, mobile, radio). Our technology finds relevant patterns of behavior across channels and across time in a purely data-driven manner. This forms the technological basis that powers solutions for media and advertising companies to manage audiences and greatly increase effectiveness of interactions. Compared to existing solutions, our technology allows for a more holistic and consistent user interaction, taking the user experience to new levels.