‘’Working with 1plusX allowed us to break free from several third-party data providers and switch to a 100% in-house data strategy in time for GDPR enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments has been on a steady rise.’’
Ian Hocking
VP Digital, South China Morning Post