How Marketers Can Safeguard Against Supply Chain Outages
Advertisers have a lot to lose when a social platform collapses. But there are ways to safeguard their...
Press Corner
From thought leadership pieces to press releases and more. Our press corner brings together all our insights into one place.
4 Lessons for Marketers From Facebook’s Outage
Facebook’s outage last week demonstrates a harsh reality to marketers, they often run campaigns on “rented land”...
Last-Click to Data-Driven: Industry Reaction
Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven...
Yieldmo, Quotient and InMobi Join This Year’s Digiday Technology Awards Nominees
1plusX was nominated and won the Digiday Technology Awards for Best Data Management Platform (DMP) in...
Marketers React to Google Hammering Out Flawed Last-Click Attribution Model
Google has updated how marketers measure the effectiveness of their advertising campaigns by shelving last-click...
How AI Can Provide Publishers with the Identity Advantage
Publishers – with direct access to audiences and first-party data – are widely acknowledged as being best-placed to...