Google Shakes Up Ad Metrics: Last-click Attribution Axed for New AI Model
Google has announced this week that it will no longer use last-click attribution as the default model in its buy-side...
Press Corner
From thought leadership pieces to press releases and more. Our press corner brings together all our insights into one place.
How Using AI to Create Predictive Insights Can Give Publishers an Edge
The way advertisers can use data is changing thanks to stricter data-protection laws and coming changes to third-party...
What is the Fate of DMPs in a Post-cookie World?
When those marketers do those audits, they will be faced with one of ad tech’s enduring questions: is a data...
1plusX Expands Into The US, Offering Cookieless Targeting Capabilities To Brands And Publishers
The expansion follows recent funding round, with Neil Smith announced as VP Americas to drive adoption of the...
How Can Predictive AI Transform Customer Connection?
Predictive analytics is bringing smarter insights and better efficiency into many areas of our lives, even if we...
Ad Targeting 2021
Digital media—and especially programmatic methods of transacting—have brought never-before-seen levels of targeting...