Media, Marketing & Commerce Investment Series – Part 1: Funding
ExchangeWire speaks to industry professionals involved in funding rounds over 2021 for their insight into how venture...
Press Corner
From thought leadership pieces to press releases and more. Our press corner brings together all our insights into one place.
Publishers Need Smarter Analytics to Survive without Cookies
Many publishers recognize that first-party data presents a viable alternative – the wealth of audience information...
The Third-party Cookie Expiry Date is Extended, but Publisher Challenges Remain
As the industry pivots away from third-party trackers, media owners are already aware that adapting data strategies is...
Why Prediction-Based Advertising Is The Future Of Digital
Using data enrichment tools and predictive analytics, publishers can truly capitalize on their data assets and provide...
WTF is Predictive Marketing?
Predictive marketing gives digital advertising a new source of power....
3 Ways AI-Powered Predictive Insights Can Help Publishers Overcome Identifier Loss
AI-powered technologies can provide the insight and user targetability they need to deliver personalized experiences...