Data modeling & processing

Data has limited value until it is turned into actionable insights. We use highly effective predictive modeling solutions to help you orchestrate high-reach, high-performing campaigns.

A data modeling solution for an entire visual representation of your audience

Defining users, visitors and potential customers who share a specific set of traits is the cornerstone of successful digital marketing. Data Modeling & Processing takes this concept a step further by using advanced data science techniques to classify unknown audiences and attributes into distinct audience segments. Our flexible predictive modeling technology supports both user targeting and contextual targeting so you can place your marketing resources in the right places and for the right people, removing wasted ad spend.

Predictive modeling

Attain the highest-quality sociodemographic data for your users, powered by machine learning to improve predictive quality over time.

Best audience builder

Combine every user attribute, including custom attributes, to build the best possible audience and optimize engagement with no reach loss.

User targeting

Model dozens of attributes in real-time, including gender, age and custom attributes. Gain valuable information about your users and who is most likely to convert.

Contextual targeting

Match ads to the page based on keywords, semantic keywords and page classification, with cookieless targeting that works from the very first impression.

Identity graphs

Connect associated user IDs in a consolidated identity graph for superior identity resolution across channels.

Lookalike modeling

Discover new, high-value lookalike audiences that want what you have to offer with just a few clicks.

Define attributes with infinite flexibility

Get the most accurate view of your audience to fuel personalization programs and campaigns. Our data Modeling & Processing solution helps you evaluate content (web, TV, radio, etc.), behavioral attributes, and special data (for instance CRMs and ad logs) to create your baseline audiences. Then AI takes over. Using just a small set of your factual data, we model and predict every single attribute for every single user, using quality scores to classify the attribute with incredible accuracy. Even if you need custom attributes or specific combinations, our AI models give you almost infinite flexibility to build audience segments any way you can imagine.

Reach the right people in the right places

Don’t waste money on people who aren’t interested in your offer. With predictive modeling, all the factual and predictive data is unified into rich user profiles with all data attached to support personalized messaging. Choose user targeting, contextual targeting, or a combination of both to support your use case. The system works continuously and in real-time so you can react in real time, based on current behaviors, events and needs.

Create smart lookalike audiences with ease

Find the best lookalike audiences based on your top user profiles with just a few clicks. Accessed through an intuitive customer interface, our Audience Insights solution shows the real-time capability of attributes, audiences, and activation channels so you can find similar users who are likely to perform a certain action.

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Success Stories

+400% growth of targetable profiles

+12% YOY-revenue growth on selected data products

+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska

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+400% growth of targetable profiles

+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

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